
The internet has been taken by storm by video marketing. The
New York Times has estimated over 70% of all internet traffic is currently attributed to video.
Google noticed this huge trend in 2007 and purchased
YouTube for a whopping $ 1.65 Billion. That's right- you read that right... Billion. Entrepreneurs all over the internet have noticed the emergence of how
Google has ranked videos in search engines. The problem for most though is how to take the HUGE files associated with the multi media of videos and condense them to get them into either a website or onto a
video viewing site. Most
video sites only accept a finite size of
video file. The "solution" to date has been Macromedia. Even that, though has been cumbersome for the average user. Then there is the need to download expensive and memory hogging software to generate the play, stop or pause buttons. If that was not enough to the average internet user- after spending huge amounts of time shooting a
video and getting it condensed- often times the condensing ended up with a tremendous impact on the quality of the
video for the "final" product. Having personally done many
videos- we can attest to the immense frustration one has after spending a lot of time to get the
video completed and uploaded- only to be disappointed with the quality of the end product- or worse yet- to not have it upload to a given site because the file size exceeded the parameters associated with the site we were trying to upload it to.
The need for a different tool that can make getting
videos up and on our websites or on the internet is definitely well documented. Read on in the next section for our conclusion on this product.
Easy Web Video